PRAYING is a women's wear brand that exudes the distorted energy and nostalgia of the early 2000s, which is unique to the early days of the internet. Based on the modern symbol of fast fashion, the brand's items, which feature a satirical and ironic concept of modern society, became a hot topic when worn by many people, including fashion lovers who sympathized with the message and influencers and celebrities who took advantage of it. Currently, PRAYING's ironic prayers are beginning to make their way into the fashion industry, as seen in collaborations with Gucci Vault, the concept store of Gucci, and adidas.
